Drag the lens
Every lever, pulled together.
These are the moving parts behind a profitable account. Most brands run them in silos. We run them as one system, so the gains compound instead of cancelling out.
Free Meta ads for Shopify brands doing $50k+/month
managing your
managing your
ads 
. Start managing
your business.
Somewhere along the way, Meta Ads became another responsibility sitting on your desk. Meta Business Manager is permanently open on your second screen, a new AI feature seems to appear every other week and you're checking whether yesterday's ROAS drop was real or just a bad dream.
Meanwhile, you're managing stock, margins, cash flow, overheads and the hundred other decisions that come with growing a profitable eCommerce brand. And by now, you know a healthy ROAS means very little if it doesn't translate into healthy margins.
Only 15 minutes · completely free · no commitment · no Meta access needed
Watch the full workshop
Trusted by growing 
brands
The realityROAS doesn't pay the
ROAS doesn't pay the
bills. Profit does.
Before we look at your campaigns, let's make sure you're optimising for the right number. Use the calculator below to estimate the ROAS your business actually needs to grow profitably.
Don't optimise until you know what you're optimising for.
The calculator estimates your profitable ROAS. Our Profit-Leak Audit identifies the biggest leaks preventing you from reaching it.
Book my free audit
No commitment. No Meta access needed.
It's rarely one big problem, it's usually five small ones.
Each one looks small enough to ignore. Together, they quietly cap everything you spend.
zzZ
zzZ
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Creative fatigue
Your agency keeps telling you that you need fresh creative, and they're usually right. But sourcing it from a separate studio costs a fortune per asset, takes weeks, and never quite matches the ads actually running. So your best performer keeps going long after it's tired, and your CPMs climb to prove it.
Weak testing
You called a test on Tuesday because one ad looked like a winner. By Friday it was average. With too little spend behind each variant, you end up scaling luck and burying ads that never got a fair shot, so the account never compounds the way it should.
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Budget allocation
You find something working and push the budget hard, usually late on a Friday. Meta drops back into the learning phase, CPAs spike for a week, and your next-best ad sits starving on scraps. Scaling the wrong way quietly costs more than the wins bring in.
5
Landing page
You pay good money for the click, then hand the customer to a page that loads a beat too slow and says something slightly different to the ad. They bounce. That's ROAS you already bought and refunded to nobody, on every single visit.
Tracking
Since iOS, the pixel has been under-counting conversions by 20 to 40 percent. So some campaigns you proudly paused were actually profitable, and some you're scaling aren't. Every decision after that is a confident guess dressed up as data.
One strategy. One direction. Better results.
Why your campaigns feel dddiiissscccooonnnnnneeecccttteeeddd.
Picture a family dinner where everyone brings a dish, but nobody says who is bringing what. Someone brings lasagne. Someone else brings lasagne too. Three people bring salad, and nobody brings dessert. Every guest made a good dish individually, but you'll now be wishing you got 
instead. Campaigns are no different: without one clear strategy, even talented teams end up pulling in different directions.
At , strategy, creative and media buying all happen under one roof, so decisions happen faster, ideas stay intact, and nothing gets lost in translation.
Other Agencies
In-House
Creative and mediaone team
Senior strategistson every account
Ad creativebuilt in-house at volume
Ads, email and retentionconnected
Reporting onreal profit, not vanity ROAS
MetaBusiness Partner certified
Book my free audit
No commitment. No Meta access needed.
Our framework for profitable scale
The Ad System.
Five leaks, five fixes that compound, run by one senior team across creative and media, so every cycle gets sharper and cheaper.
Creative Engine
Fresh, tested concepts in the volume Meta needs, so winners never run dry.
- New concepts every week
- UGC, statics and motion
- Built to test, not to win awards
Signal Testing
A structured testing matrix that calls winners on real significance, fast.
- Diversity-led test matrix
- Winners called on data, not hunches
- Kill losers, scale proof
Problem awareSolution awareConvert & nurture
Profit-first Approach
Spend follows marginal return, scaled in disciplined steps, not Friday hunches.
- Funnel-led account structure
- Disciplined scaling increments
- Budget only when the signal earns it
2,140Visits
840Add to cart
228Purchase
Funnel & Conversion
We pinpoint where the click leaks on the page, then show you exactly what to fix.
- Landing-page and offer audit
- Message-match feedback
- CVR and AOV opportunities
ROAS this week+22%
New ads testingLIVE
Spend on trackON PACE
Tracking & Visibility
Tracking set up properly, so the numbers you make decisions on are actually real.
- Tracking set up properly
- Blended, in-the-bank numbers
- Performance updates you actually read
See brands using the Picos System
View the results
The exact system, proven across ecommerce brands.
Real brands. Real numbers. Real profit.
A few of the brands that have run our system and the results it delivered.
We rebuilt their giveaway strategy into a finely tuned, biweekly engine, scaling from one campaign a month to 50+ record-breaking giveaways for Australia's horse and country community.
- Biweekly giveaway engine
- 1000+ ad creatives produced
- Creative + media in one team
1000+Ads designed & edited
↑201%Click-through rate
↑196%Increase in ROAS
We used evergreen campaigns to find the creative angles that resonated, then built targeted Mother's Day bundle ads on proven messaging, scaling fast with bundles peaking at +430% ROAS.
- Evergreen angle testing
- Mother's Day bundle creative
- Data-led scaling
6.7ROAS, Mother's Day
↑282%Increase in ROAS
↓78%Cost per click
With EOFY approaching we restructured the account and launched urgency-led creative around clear value, capitalising on the high-intent window and lifting CTR to 2.9% with +366% ROAS in three weeks.
- EOFY account restructure
- Urgency-led creative suite
- Clear value messaging
5.2Peak ROAS, EOFY
↑196%Increase in ROAS
↑201%Click-through rate
They arrived with awareness-only ads and no retargeting. We built a full-funnel architecture with segmented retargeting and creative testing to drive bookings, while keeping their effortless, sun-soaked feel.
- Full-funnel architecture
- Segmented retargeting layers
- Multi-format creative testing
9.8xPeak ROAS
3.28MImpressions
661KUnique reach
Figures from real Picos client campaigns.
The team
The people behind the profit.
Drag to meet the crew, strategists, creatives and marketers (and one very good dog) growing ecommerce brands under one roof.
StevenDirector & Photographer
YuvalOperations Manager
JaredArt Director
AliciaDigital Marketer
MorganDigital Strategist
NinaDigital Designer
CandiceDigital Designer
JenicaPartnership Manager
MaddieHead of Strategy
What our clients say.
Real reviews from Shopify and DTC founders we work with, pulled straight from Google and our client base.
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brands grown
0
projects delivered
Menashe SegmanHorsey People
5.0Massive thanks to Steven and the team! Together with Picos, we took our idea and turned it into a thriving business. I use Picos for everything in social media, photography, and tech. I couldn't be happier.
Michael LaneTools Australia
5.0Steven and the team have been nothing but a dream to work with. From the very get go they have been hands on in getting the very best out of my business. Communication has been a key highlight and continues to this day. They have helped align our professional and personal goals and let us upscale far faster than we thought possible. Real people, real talk. Just the way we like it.
Ben FlintSupernomal
5.0Picos Media is the go-to creative agency for e-commerce businesses looking to elevate their brand and performance. If you're searching for an agency that truly understands the creative process and the importance of building a strong brand, look no further.
Chloe CampbellEcobin
5.0Working with Picos has completely shifted our standard for marketing agencies. The team is a truly outstanding group of hard-working, passionate, uniquely talented individuals who produce such a high standard of work. They work on every project as if their lives depend on it and the results speak for themselves. We'll work with them until the end of time if they'll have us!
Menashe SegmanHorsey People
5.0Massive thanks to Steven and the team! Together with Picos, we took our idea and turned it into a thriving business. I use Picos for everything in social media, photography, and tech. I couldn't be happier.
Michael LaneTools Australia
5.0Steven and the team have been nothing but a dream to work with. From the very get go they have been hands on in getting the very best out of my business. Communication has been a key highlight and continues to this day. They have helped align our professional and personal goals and let us upscale far faster than we thought possible. Real people, real talk. Just the way we like it.
Ben FlintSupernomal
5.0Picos Media is the go-to creative agency for e-commerce businesses looking to elevate their brand and performance. If you're searching for an agency that truly understands the creative process and the importance of building a strong brand, look no further.
Chloe CampbellEcobin
5.0Working with Picos has completely shifted our standard for marketing agencies. The team is a truly outstanding group of hard-working, passionate, uniquely talented individuals who produce such a high standard of work. They work on every project as if their lives depend on it and the results speak for themselves. We'll work with them until the end of time if they'll have us!
Kirk NederpeltCool Dry Covers
5.0Steven and the team have done a fantastic job tailoring a digital growth strategy for our brand. From fresh creatives to campaigns ready to scale and email keeping us top-of-mind, their proactive approach and clear communication were very welcome. It made it easy to focus on other parts of the business knowing our digital strategy was in good hands.
Dylan WellsHouse of Psalms
5.0Such an incredible agency, communicative, friendly and easy to work with. Not to mention the results I have seen them get for our mutual clients!
Joshua TullochBig Branding
5.0The Picos team are well structured, organised and laser-focussed. Their commitment to achieving the promised outcome is unrelenting. Tonnes of positive energy, it has been great to work with them.
Dominic SymonsSubminimal
5.0These guys are rockstars! If you want a well managed email marketing team for your flows and campaigns, then this is your team. Responsive, on schedule, always creative and pushing the envelope. Jared, my project manager, has been a dream to work with. We're now way ahead of the curve instead of playing catch up. Highly recommend.
Kirk NederpeltCool Dry Covers
5.0Steven and the team have done a fantastic job tailoring a digital growth strategy for our brand. From fresh creatives to campaigns ready to scale and email keeping us top-of-mind, their proactive approach and clear communication were very welcome. It made it easy to focus on other parts of the business knowing our digital strategy was in good hands.
Dylan WellsHouse of Psalms
5.0Such an incredible agency, communicative, friendly and easy to work with. Not to mention the results I have seen them get for our mutual clients!
Joshua TullochBig Branding
5.0The Picos team are well structured, organised and laser-focussed. Their commitment to achieving the promised outcome is unrelenting. Tonnes of positive energy, it has been great to work with them.
Dominic SymonsSubminimal
5.0These guys are rockstars! If you want a well managed email marketing team for your flows and campaigns, then this is your team. Responsive, on schedule, always creative and pushing the envelope. Jared, my project manager, has been a dream to work with. We're now way ahead of the curve instead of playing catch up. Highly recommend.
Kieren Barber WilsonSharegear
5.0Nothing but the best when dealing with Picos. After dealing with multiple ad agencies and being let down in various ways, I could not be more happy with the service from Steven and his team. 10/10!
Paul ShiffAngel Extensions
5.0The team at Picos have gone above and beyond for me. Creative in their thinking, enthusiastic, adaptable, and professional. I am extremely pleased with their services and fresh take on my brand. Highly recommend!
Clayton BatesInspire Small Business
5.0The results Steven and his team have got are amazing. It still shocks me how much email marketing can improve someone's business. Keep up the good work.
Shaun MalliganKooee! Snacks
5.0Picos were very helpful in setting up our email flows and managing our social media and campaign emails for a number of months. In particular, Jared was a great asset to our business.
Kieren Barber WilsonSharegear
5.0Nothing but the best when dealing with Picos. After dealing with multiple ad agencies and being let down in various ways, I could not be more happy with the service from Steven and his team. 10/10!
Paul ShiffAngel Extensions
5.0The team at Picos have gone above and beyond for me. Creative in their thinking, enthusiastic, adaptable, and professional. I am extremely pleased with their services and fresh take on my brand. Highly recommend!
Clayton BatesInspire Small Business
5.0The results Steven and his team have got are amazing. It still shocks me how much email marketing can improve someone's business. Keep up the good work.
Shaun MalliganKooee! Snacks
5.0Picos were very helpful in setting up our email flows and managing our social media and campaign emails for a number of months. In particular, Jared was a great asset to our business.
The offer
The Profit-Leak Audit.
A free, 30-minute Meta ads teardown for Shopify brands doing $50k+/month. We show you exactly where your budget is leaking and the three highest-impact fixes. You keep the findings whether we work together or not.
- 1Book your audit. A 2-minute form so we come prepared.
- 2We tear down your account. Read-only access. We do the digging, you do nothing.
- 3Get your scale plan. A live 30-minute call with the 3 fixes we'd make first.
The No-Pitch Promise.
You'll leave with fixes you can action yourself. No sales pitch unless you ask for one.
What's inside your audit
Full account teardown: structure, audiences, attribution$1,500
Wasted-spend report, in dollars$800
Creative diagnostic: what's capping your scale$600
Your 3 highest-leverage growth levers$900
30-min call with a Meta Business Partner strategist$500
Total value$4,300Free
Claim my free audit
Is this a fit?
Drop in your store URL and we'll check if your setup is one we're built to grow. Takes two seconds.
Eligibility
Runs on Shopify, WooCommerce, BigCommerce or Magento
Uses Klaviyo for email marketing
Live detection reads your store's public homepage and matches it against open-source Wappalyzer (webappanalyzer) fingerprints. Nothing is stored.
Frequently asked questions
Yes. It's a genuine teardown worth around $4,300, and there's no cost and no obligation. We do it because a good audit is the best demonstration of how we think. You keep the findings either way.
No. That's the No-Pitch Promise. You'll leave with two to three specific fixes you can action yourself. We only talk about working together if you ask.
Read-only access to your Meta Ads account so we can do the digging before the call. You don't prepare anything.
Senior strategists, never juniors. You'll know exactly who is running your spend and you'll work with them directly.
Yes. Scroll-stopping ad creative is half of what makes Meta work. We do ask you to share raw photos and video of your product so it's authentic to your brand.
We work best with brands spending $5k or more per month on Meta. Below that, there usually isn't enough data or creative velocity for the system to pay off.
No one credible can guarantee ad results, and we won't pretend to. What we guarantee is senior attention, full transparency and a tested, profit-focused system.
Claim your free Profit‑Leak Audit
Tell us about your brand and we'll show you exactly where your Meta budget is leaking, and what we'd do first. No pitch, just data.
Step 1 of 2
No pitch · read-only access · you keep the findings