FreeEmail audit for brands with a list over 10,000ShopifynowYour store has a new order for 4 items totaling $184.60 from Online Store.Shopify1m agoYour store has a new order for 2 items totaling $96.40 from Online Store.Klaviyo3m ago312 people clicked through to your store from your Black Friday email campaign.Klaviyo5m agoYour Black Friday email campaign has been opened 4,120 times so far today.
Your brand deserves better than a templated emailYou're not emailing too much. You're emailing everyone. paying for a list you're scared to use.Your brand deserves
emails that sellas well as they look.
Today’s Monday. The campaign that has to go out Thursday doesn’t exist yet, so it’ll end up being last month’s template with a new hero image and a subject line you found on a LinkedIn post titled “5 subject lines that print money”. Meanwhile, on your to-do list, there’s a task called “fix the welcome flow” that has been pushed to next week four times.
And that welcome flow is still handing out 10% to people who would have paid full price, while every promo goes to the whole list because segmenting it properly is a job you’ve never had a clear week for. You’ve built a list worth real money. Right now it’s treated like one big audience.
Only 20 minutes · completely free · no commitment · no Klaviyo access needed
Watch how it works
Trusted by growing brands
It's rarely one big problem, it's usually four small ones.
None of these happen because nobody noticed. They happen because email is the only channel with no deadline attached, so it loses every week to whatever is on fire.
Browse AbandonmentViewed ProductLiveEdited 8 months ago
Post PurchasePlaced OrderLiveEdited 2 years ago
Sunset UnengagedAdded to Sunset SegmentLiveEdited 11 months ago
Welcome FlowAdded to Email ListLiveEdited 6 months ago
Winback FlowPlaced OrderLiveEdited 11 months ago
Outdated flows
Your flows were created once upon a time and no one has updated them since. They still send every day, to your highest-intent buyers, with an offer you stopped running last year.
Your listall
Champions4
Needs attention3
At risk2
One email for everyone
Your list has grown. Your segmentation hasn't. The customer who bought twice this month and the one who has ignored you since 2023 get the same send, written for neither of them.
Ceramic Mug
$48.00
Checkout
×Members onlyTake 10% offyour first orderCopy code
×Today only15% off everythingends midnightCopy code
×Before you goFree shippingplus 20% off over $80Copy code
One discount offer
One code, whole list, same percentage for everyone. You discount the people who were already going to buy, and you're paying for revenue you already had.
Primary3Social46Promotions3031323334
☆Ceramic Co.20% off this weekend only9:04
☆Ceramic Co.An important update8:47
☆Ceramic Co.Last chance — sale ends tonight8:12
☆Ceramic Co.New arrivals just dropped7:45
☆Ceramic Co.Your order has shipped7:02
Deliverability
Your open rate looks fine because Apple opens your emails for you. Meanwhile a growing share of your list is being routed to Promotions, and the first time you notice is when a campaign that always worked doesn't.
Same customer, two channels
The ad brought them in. The email decides if they buy again.
ShopifynowYour store has a new order for 4 items totaling $184.60 from Online Store.Shopify1m agoYour store has a new order for 2 items totaling $96.40 from Online Store.Klaviyo3m ago312 people clicked through to your store from your Black Friday email campaign.Klaviyo5m agoYour Black Friday email campaign has been opened 4,120 times so far today.
You paid for that customer, and the popup told them why they handed over their email address. Everything after that either follows on from it or works against it.
Most brands are sending too little, not too much. It feels like too much because one promo goes to the whole list, so someone who bought last week and someone who has never opened anything get the same email on the same morning. Unsubscribes tick up, and everyone takes the same lesson from it: send less.
Send it to the right people, at the moment it’s relevant, and the volume stops mattering. That’s the part that takes a system, and nobody builds one in the hour left at the end of the week.
The system has been built and refined over years of working with ecommerce brands, so it lands on your account already working. Strategy, design and the calendar sit with one team that knows what your ads are saying that week. Whoever runs your ads, we work alongside them. And if you’d rather one team ran both, we do that too.
Other Agencies
In-House
Strategy, design and copyone team
Senior strategistson every account
A proven flow systemrefined across ecommerce brands
Flows maintainedkept current with your brand and offers
Email briefed against your adssame week, same message
Monthly and quarterly meetingsreview the numbers, plan what’s next
Four leaks, one system that closes them, run by one senior team across strategy, design and the send calendar. Start by checking whether your store is a fit.
The emails we sent, the numbers they moved, and what the client said afterwards.
Subminimal designs innovative coffee tools for specialty coffee enthusiasts and home baristas.
Hover an email to read it top to bottomScroll an email to read it top to bottom
Before
Email was sending. Nobody counted on it.
What we did
A real campaign calendar, not ad hoc sends
Advanced Klaviyo segmentation
Product education over discounts
Result
A channel they can forecast.
↑305%Email attributed revenue
↑31%Flow revenue
↑27%Placed order rate
They are responsive, on schedule, always creative and pushing the envelope. Jared, my project manager has been a dream to work with. I highly recommend them.
Dominic SymonsFounder
Melbourne-based business specialising in premium, locally made chocolate-covered treats.
Hover an email to read it top to bottomScroll an email to read it top to bottom
Before
Flows live but thin. No design, no structure.
What we did
Rebuilt the flow ecosystem from scratch
Full automation suite, not the usual three
Pop up testing to sharpen list capture
Result
Revenue that arrives without a send.
↑213%Increase in flow conversion rate
↑177%Increase in email attributed revenue
↑50%Of revenue now from flows, up from 28%
The flows look unreal! Very much ‘us’ and Picos nailed the brief. It feels like there’s an element of fun without being over the top.
Matt GrisgoldOwner
Premium seat covers with air flow technology that enhances the comfort of motorcycles and golf carts.
Hover an email to read it top to bottomScroll an email to read it top to bottom
Cool Dry Covers partnered with Picos to establish a structured email marketing presence across both their Australian and US markets. Picos implemented a suite of strategic flows tailored to each market, adapting messaging, timing and customer journeys to suit regional audiences. Within the first three months, these flows exceeded expectations, creating a consistent revenue driver.
↑68%Increase in email subscribers
↑468%Increase in email attributed revenue
↑438%Increase in flows conversion
From ensuring our creatives were fresh, our digital campaigns ready to scale and our email flows keeping us top-of-mind among our customers, their proactive approach and clear communication skills were very welcome.
Kirk NederpeltFounder
Biogone is a leading innovator in landfill-biodegradable plastic technology.
Hover an email to read it top to bottomScroll an email to read it top to bottom
Picos began working with Biogone in mid-2024 to elevate their Klaviyo email marketing ecosystem. The focus was on refreshing key flows, implementing a structured campaign calendar and strengthening segmentation, so the channel could become a more reliable driver of sales and brand storytelling. Biogone now know they have a foundation for growth in their email channel.
↑183%Increase in email attributed revenue
↑221%Increase in flow recipients
↑87%Increase in placed order rate
What we’ve appreciated most is how invested they feel in the work. The team is always thinking ahead, bringing us ideas and suggesting ways we can improve things. That proactive approach has genuinely helped shape and strengthen what we’re doing.
Nipuni GamageConsultant
Peak Moto is an Australian motorcycle gear brand.
Hover an email to read it top to bottomScroll an email to read it top to bottom
Before
Email was working. It needed to scale.
What we did
Made automated flows the revenue engine
Targeted segmentation across flows and campaigns
Played the long game on list health
Result
Three years in, still compounding.
↑42%Increase in email attributed revenue
↑292%Increase in flow revenue
↑126%Increase in list growth, email and SMS
I’m impressed by the uniqueness and how things look fresh all the time! Great work.
Drag to meet the crew, strategists, creatives and marketers (and one very good dog) growing ecommerce brands under one roof.
StevenDirector & Photographer
YuvalOperations Manager
JaredArt Director
AliciaDigital Marketer
MorganDigital Strategist
NinaDigital Designer
CandiceDigital Designer
JenicaPartnership Manager
MaddieHead of Strategy
Your experts
What our clients say.
Real reviews from Shopify and DTC founders we work with, pulled straight from Google and our client base.
0
brands grown
0
projects delivered
Menashe SegmanHorsey People
5.0
Massive thanks to Steven and the team! Together with Picos, we took our idea and turned it into a thriving business. I use Picos for everything in social media, photography, and tech. I couldn't be happier.
Michael LaneTools Australia
5.0
Steven and the team have been nothing but a dream to work with. From the very get go they have been hands on in getting the very best out of my business. Communication has been a key highlight and continues to this day. They have helped align our professional and personal goals and let us upscale far faster than we thought possible. Real people, real talk. Just the way we like it.
Ben FlintSupernomal
5.0
Picos Media is the go-to creative agency for e-commerce businesses looking to elevate their brand and performance. If you're searching for an agency that truly understands the creative process and the importance of building a strong brand, look no further.
Chloe CampbellEcobin
5.0
Working with Picos has completely shifted our standard for marketing agencies. The team is a truly outstanding group of hard-working, passionate, uniquely talented individuals who produce such a high standard of work. They work on every project as if their lives depend on it and the results speak for themselves. We'll work with them until the end of time if they'll have us!
Menashe SegmanHorsey People
5.0
Massive thanks to Steven and the team! Together with Picos, we took our idea and turned it into a thriving business. I use Picos for everything in social media, photography, and tech. I couldn't be happier.
Michael LaneTools Australia
5.0
Steven and the team have been nothing but a dream to work with. From the very get go they have been hands on in getting the very best out of my business. Communication has been a key highlight and continues to this day. They have helped align our professional and personal goals and let us upscale far faster than we thought possible. Real people, real talk. Just the way we like it.
Ben FlintSupernomal
5.0
Picos Media is the go-to creative agency for e-commerce businesses looking to elevate their brand and performance. If you're searching for an agency that truly understands the creative process and the importance of building a strong brand, look no further.
Chloe CampbellEcobin
5.0
Working with Picos has completely shifted our standard for marketing agencies. The team is a truly outstanding group of hard-working, passionate, uniquely talented individuals who produce such a high standard of work. They work on every project as if their lives depend on it and the results speak for themselves. We'll work with them until the end of time if they'll have us!
Kirk NederpeltCool Dry Covers
5.0
Steven and the team have done a fantastic job tailoring a digital growth strategy for our brand. From fresh creatives to campaigns ready to scale and email keeping us top-of-mind, their proactive approach and clear communication were very welcome. It made it easy to focus on other parts of the business knowing our digital strategy was in good hands.
Dylan WellsHouse of Psalms
5.0
Such an incredible agency, communicative, friendly and easy to work with. Not to mention the results I have seen them get for our mutual clients!
Joshua TullochBig Branding
5.0
The Picos team are well structured, organised and laser-focussed. Their commitment to achieving the promised outcome is unrelenting. Tonnes of positive energy, it has been great to work with them.
Dominic SymonsSubminimal
5.0
These guys are rockstars! If you want a well managed email marketing team for your flows and campaigns, then this is your team. Responsive, on schedule, always creative and pushing the envelope. Jared, my project manager, has been a dream to work with. We're now way ahead of the curve instead of playing catch up. Highly recommend.
Kirk NederpeltCool Dry Covers
5.0
Steven and the team have done a fantastic job tailoring a digital growth strategy for our brand. From fresh creatives to campaigns ready to scale and email keeping us top-of-mind, their proactive approach and clear communication were very welcome. It made it easy to focus on other parts of the business knowing our digital strategy was in good hands.
Dylan WellsHouse of Psalms
5.0
Such an incredible agency, communicative, friendly and easy to work with. Not to mention the results I have seen them get for our mutual clients!
Joshua TullochBig Branding
5.0
The Picos team are well structured, organised and laser-focussed. Their commitment to achieving the promised outcome is unrelenting. Tonnes of positive energy, it has been great to work with them.
Dominic SymonsSubminimal
5.0
These guys are rockstars! If you want a well managed email marketing team for your flows and campaigns, then this is your team. Responsive, on schedule, always creative and pushing the envelope. Jared, my project manager, has been a dream to work with. We're now way ahead of the curve instead of playing catch up. Highly recommend.
Kieren Barber WilsonSharegear
5.0
Nothing but the best when dealing with Picos. After dealing with multiple ad agencies and being let down in various ways, I could not be more happy with the service from Steven and his team. 10/10!
Paul ShiffAngel Extensions
5.0
The team at Picos have gone above and beyond for me. Creative in their thinking, enthusiastic, adaptable, and professional. I am extremely pleased with their services and fresh take on my brand. Highly recommend!
Clayton BatesInspire Small Business
5.0
The results Steven and his team have got are amazing. It still shocks me how much email marketing can improve someone's business. Keep up the good work.
Shaun MalliganKooee! Snacks
5.0
Picos were very helpful in setting up our email flows and managing our social media and campaign emails for a number of months. In particular, Jared was a great asset to our business.
Kieren Barber WilsonSharegear
5.0
Nothing but the best when dealing with Picos. After dealing with multiple ad agencies and being let down in various ways, I could not be more happy with the service from Steven and his team. 10/10!
Paul ShiffAngel Extensions
5.0
The team at Picos have gone above and beyond for me. Creative in their thinking, enthusiastic, adaptable, and professional. I am extremely pleased with their services and fresh take on my brand. Highly recommend!
Clayton BatesInspire Small Business
5.0
The results Steven and his team have got are amazing. It still shocks me how much email marketing can improve someone's business. Keep up the good work.
Shaun MalliganKooee! Snacks
5.0
Picos were very helpful in setting up our email flows and managing our social media and campaign emails for a number of months. In particular, Jared was a great asset to our business.
Claim your free Email Revenue Audit.
Twenty minutes, a few straight answers, and the fixes we'd make first.
Here's how it works
Book your callA 30-second form so we come prepared.
2
Walk us through your setup20 minutes. We read your flows, campaigns and list against the four leaks. No Klaviyo access, nothing to prepare.
3
Leave with your fixesThe 2 to 3 changes we'd make first, in priority order.
Frequently asked questions
Yes. No cost, no obligation, and you keep everything we find. A good audit is the best demonstration of how we think.
No. Nothing to install, nothing to grant. You walk us through your flows, your last few campaigns and your numbers, and we do the diagnosing.
20 minutes: your flows, your campaign calendar and your list, read against the four leaks. You leave with the 2 to 3 fixes we'd make first.
We do our best work with Shopify, WooCommerce, BigCommerce or Magento stores around $50k+/month in revenue, sending on Klaviyo or something like it. Not there yet? The call will still tell you what to fix first.
No. That's the No-Pitch Promise. We only talk about working together if you ask.
Senior strategists run your account, never juniors. Design is built in-house, and we report on revenue per recipient, not open rates. No one credible guarantees email results, and we won't pretend to.
Steven GringlasDirector, Picos Media
Schedule your free audit
20 mins
Google Meet or Zoom
We'll go through your flows, your campaigns and your list, show you where the revenue is leaking, and tell you exactly what we'd fix first. No pitch, just data. If we're not the right fit, we'll tell you that too.
Dominic SymonsFounder
