Drag the lens
Design Engine
Emails built to convert rather than to look good, at the cadence a full calendar needs.
- Campaign designs every week
- Every flow rebuilt, not reskinned
- Built for the inbox, not the portfolio
FreeEmail audit for brands with a list over 10,000
Your brand deserves better than a templated emailYou're not emailing too much.
Your brand deserves better than a templated emailYou're not emailing too much.
You're emailing everyone. paying for a list you're scared to use.
It's Monday. The campaign that has to go out Thursday doesn't exist yet, so it'll end up being last month's template with a new hero image and a subject line you wrote in Slack. Somewhere in your task list there's a task called “fix the welcome flow” that has been pushed to next week four times.
Meanwhile that welcome flow is still handing out 10% to people who would have paid full price, and every promo goes to the whole list because segmenting it properly is a job you've never had a clear week for. You've built a list worth real money. Right now it's treated like one big audience.
Only 15 minutes · completely free · no commitment · no Klaviyo access needed
Watch how it works
Trusted by growing 
brands
It's rarely one big problem, it's usually five small ones.
Each one looks small enough to ignore. Together, they are the difference between email doing 20% of your revenue and email doing what it should.
zzZ
zzZ
zzZ
Flows on autopilot
Your welcome, abandoned cart and post-purchase flows were switched on once, and nobody has opened them since. The products in them are discontinued, the offer is last year's, and the timing was set by whoever installed them. They still send every day, to your highest-intent buyers, and they still convert like it's the day they were built.
One email for everyone
Your list has grown. Your segmentation hasn't. The person who bought twice this month and the person who has ignored you since 2023 get the same send, so the message is written for neither of them. You pay for that twice: once in the sale you didn't make, and again in the engagement signal that tells the inbox providers you're not worth delivering.
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$
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The discount reflex
The month is behind, so a code goes out. It works, which is the problem. Do it often enough and you have taught your best customers that the full price is a suggestion and the sale is a week away. Revenue holds up for a while, margin does not, and the campaigns that aren't a discount stop getting opened at all.
5
Where the click lands
The email did its job. Someone who already knows you, already trusts you and is holding their phone tapped through. Then they land on a page that loads a beat too slow and says something slightly different to the email that sent them. They bounce. That is the most valuable traffic you will get all week, and it cost you nothing to earn and everything to waste.
Deliverability
Nothing announces this one. Your open rate looks fine because Apple opens your emails for you, and the send report says delivered. Meanwhile a growing share of your list is quietly being routed to Promotions, or nowhere at all. Reach gets capped by signals nobody is watching, and the first time you notice is when a campaign that always worked doesn't.
Broken telephone
Why your campaigns feel dddiiissscccooonnnnnneeecccttteeeddd.
Picture a family dinner where everyone brings a dish, but nobody says who is bringing what. Someone brings lasagne. Someone else brings lasagne too. Three people bring salad, and nobody brings dessert. Every guest made a good dish individually, but you'll now be wishing you got 
instead. Campaigns are no different: without one clear strategy, even talented teams end up pulling in different directions.
At , strategy, design and the send calendar all happen under one roof, so decisions happen faster, ideas stay intact, and nothing gets lost in translation.
Other Agencies
In-House
Design and strategyone team
Senior strategistson every account
Email designbuilt in-house at volume
Ads, email and retentionconnected
Reporting onrevenue per recipient, not opens
KlaviyoMaster Gold partner
Book my free audit
No commitment. No Klaviyo access needed.
Our framework for profitable scale
The Email System.
Five leaks, five fixes that compound, run by one senior team across strategy, design and the send calendar, so every month builds on the last.
Live detection reads your store's public homepage and works out which platform and which email stack you are running, server-side. Nothing is stored.
Real Segmentation
The right people get the right send, and the rest of your list stops being punished for it.
- Segments that match how people buy
- Suppression rules that protect reach
- Send times tested, not inherited
WelcomeCart & browsePost-purchase
Lifecycle Flows
The flows that should always be running, running properly, and reviewed on a schedule.
- Every stage covered, start to repeat
- Offers and products kept current
- Reviewed quarterly, not once
2,140Delivered
840Clicked
228Purchased
Where the Click Lands
We follow the click past the send, onto the page, and tell you where it stops converting.
- Landing-page and offer audit
- Email-to-page message match
- CVR and AOV opportunities
Inbox placementHEALTHY
Campaign sendingLIVE
Revenue per emailON PACE
Deliverability & Reporting
The signals that cap your reach, watched, and the numbers that matter, reported plainly.
- Inbox placement and list health
- Revenue per recipient, not open rates
- Performance updates you actually read
See brands using the Picos System
View the results
The exact system, proven across ecommerce brands.
Real brands. Real emails. Real revenue.
The emails we sent, the numbers they moved, and what the client said afterwards.
Subminimal designs innovative coffee tools for specialty coffee enthusiasts and home baristas.
Hover an email to read it top to bottomScroll an email to read it top to bottom
Before
Email was sending. Nobody counted on it.
What we did
- A real campaign calendar, not ad hoc sends
- Advanced Klaviyo segmentation
- Product education over discounts
Result
A channel they can forecast.
↑305%Email attributed revenue
↑31%Flow revenue
↑27%Placed order rate
They are responsive, on schedule, always creative and pushing the envelope. Jared, my project manager has been a dream to work with. I highly recommend them.
Dominic SymonsFounderMelbourne-based business specialising in premium, locally made chocolate-covered treats.
Hover an email to read it top to bottomScroll an email to read it top to bottom
Before
Flows live but thin. No design, no structure.
What we did
- Rebuilt the flow ecosystem from scratch
- Full automation suite, not the usual three
- Pop up testing to sharpen list capture
Result
Revenue that arrives without a send.
↑213%Increase in flow conversion rate
↑177%Increase in email attributed revenue
↑50%Of revenue now from flows, up from 28%
The flows look unreal! Very much ‘us’ and Picos nailed the brief. It feels like there’s an element of fun without being over the top.
Matt GrisgoldOwner
Premium seat covers with air flow technology that enhances the comfort of motorcycles and golf carts.
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Cool Dry Covers partnered with Picos to establish a structured email marketing presence across both their Australian and US markets. Picos implemented a suite of strategic flows tailored to each market, adapting messaging, timing and customer journeys to suit regional audiences. Within the first three months, these flows exceeded expectations, creating a consistent revenue driver.
↑68%Increase in email subscribers
↑468%Increase in email attributed revenue
↑438%Increase in flows conversion
From ensuring our creatives were fresh, our digital campaigns ready to scale and our email flows keeping us top-of-mind among our customers, their proactive approach and clear communication skills were very welcome.
Kirk NederpeltBiogone is a leading innovator in landfill-biodegradable plastic technology.
Hover an email to read it top to bottomScroll an email to read it top to bottom
Picos began working with Biogone in mid-2024 to elevate their Klaviyo email marketing ecosystem. The focus was on refreshing key flows, implementing a structured campaign calendar and strengthening segmentation, so the channel could become a more reliable driver of sales and brand storytelling. Biogone now know they have a foundation for growth in their email channel.
↑183%Increase in email attributed revenue
↑221%Increase in flow recipients
↑87%Increase in placed order rate
What we’ve appreciated most is how invested they feel in the work. The team is always thinking ahead, bringing us ideas and suggesting ways we can improve things. That proactive approach has genuinely helped shape and strengthen what we’re doing.
Peak Moto is an Australian motorcycle gear brand.
Hover an email to read it top to bottomScroll an email to read it top to bottom
Before
Email was working. It needed to scale.
What we did
- Made automated flows the revenue engine
- Targeted segmentation across flows and campaigns
- Played the long game on list health
Result
Three years in, still compounding.
↑42%Increase in email attributed revenue
↑292%Increase in flow revenue
↑126%Increase in list growth, email and SMS
I’m impressed by the uniqueness and how things look fresh all the time! Great work.
Figures from each brand's own Klaviyo account.
The team
The people behind the profit.
Drag to meet the crew, strategists, creatives and marketers (and one very good dog) growing ecommerce brands under one roof.
StevenDirector & Photographer
YuvalOperations Manager
JaredArt Director
AliciaDigital Marketer
MorganDigital Strategist
NinaDigital Designer
CandiceDigital Designer
JenicaPartnership Manager
MaddieHead of Strategy
What our clients say.
Real reviews from Shopify and DTC founders we work with, pulled straight from Google and our client base.
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brands grown
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projects delivered
Menashe SegmanHorsey People
5.0Massive thanks to Steven and the team! Together with Picos, we took our idea and turned it into a thriving business. I use Picos for everything in social media, photography, and tech. I couldn't be happier.
Michael LaneTools Australia
5.0Steven and the team have been nothing but a dream to work with. From the very get go they have been hands on in getting the very best out of my business. Communication has been a key highlight and continues to this day. They have helped align our professional and personal goals and let us upscale far faster than we thought possible. Real people, real talk. Just the way we like it.
Ben FlintSupernomal
5.0Picos Media is the go-to creative agency for e-commerce businesses looking to elevate their brand and performance. If you're searching for an agency that truly understands the creative process and the importance of building a strong brand, look no further.
Chloe CampbellEcobin
5.0Working with Picos has completely shifted our standard for marketing agencies. The team is a truly outstanding group of hard-working, passionate, uniquely talented individuals who produce such a high standard of work. They work on every project as if their lives depend on it and the results speak for themselves. We'll work with them until the end of time if they'll have us!
Menashe SegmanHorsey People
5.0Massive thanks to Steven and the team! Together with Picos, we took our idea and turned it into a thriving business. I use Picos for everything in social media, photography, and tech. I couldn't be happier.
Michael LaneTools Australia
5.0Steven and the team have been nothing but a dream to work with. From the very get go they have been hands on in getting the very best out of my business. Communication has been a key highlight and continues to this day. They have helped align our professional and personal goals and let us upscale far faster than we thought possible. Real people, real talk. Just the way we like it.
Ben FlintSupernomal
5.0Picos Media is the go-to creative agency for e-commerce businesses looking to elevate their brand and performance. If you're searching for an agency that truly understands the creative process and the importance of building a strong brand, look no further.
Chloe CampbellEcobin
5.0Working with Picos has completely shifted our standard for marketing agencies. The team is a truly outstanding group of hard-working, passionate, uniquely talented individuals who produce such a high standard of work. They work on every project as if their lives depend on it and the results speak for themselves. We'll work with them until the end of time if they'll have us!
Kirk NederpeltCool Dry Covers
5.0Steven and the team have done a fantastic job tailoring a digital growth strategy for our brand. From fresh creatives to campaigns ready to scale and email keeping us top-of-mind, their proactive approach and clear communication were very welcome. It made it easy to focus on other parts of the business knowing our digital strategy was in good hands.
Dylan WellsHouse of Psalms
5.0Such an incredible agency, communicative, friendly and easy to work with. Not to mention the results I have seen them get for our mutual clients!
Joshua TullochBig Branding
5.0The Picos team are well structured, organised and laser-focussed. Their commitment to achieving the promised outcome is unrelenting. Tonnes of positive energy, it has been great to work with them.
Dominic SymonsSubminimal
5.0These guys are rockstars! If you want a well managed email marketing team for your flows and campaigns, then this is your team. Responsive, on schedule, always creative and pushing the envelope. Jared, my project manager, has been a dream to work with. We're now way ahead of the curve instead of playing catch up. Highly recommend.
Kirk NederpeltCool Dry Covers
5.0Steven and the team have done a fantastic job tailoring a digital growth strategy for our brand. From fresh creatives to campaigns ready to scale and email keeping us top-of-mind, their proactive approach and clear communication were very welcome. It made it easy to focus on other parts of the business knowing our digital strategy was in good hands.
Dylan WellsHouse of Psalms
5.0Such an incredible agency, communicative, friendly and easy to work with. Not to mention the results I have seen them get for our mutual clients!
Joshua TullochBig Branding
5.0The Picos team are well structured, organised and laser-focussed. Their commitment to achieving the promised outcome is unrelenting. Tonnes of positive energy, it has been great to work with them.
Dominic SymonsSubminimal
5.0These guys are rockstars! If you want a well managed email marketing team for your flows and campaigns, then this is your team. Responsive, on schedule, always creative and pushing the envelope. Jared, my project manager, has been a dream to work with. We're now way ahead of the curve instead of playing catch up. Highly recommend.
Kieren Barber WilsonSharegear
5.0Nothing but the best when dealing with Picos. After dealing with multiple ad agencies and being let down in various ways, I could not be more happy with the service from Steven and his team. 10/10!
Paul ShiffAngel Extensions
5.0The team at Picos have gone above and beyond for me. Creative in their thinking, enthusiastic, adaptable, and professional. I am extremely pleased with their services and fresh take on my brand. Highly recommend!
Clayton BatesInspire Small Business
5.0The results Steven and his team have got are amazing. It still shocks me how much email marketing can improve someone's business. Keep up the good work.
Shaun MalliganKooee! Snacks
5.0Picos were very helpful in setting up our email flows and managing our social media and campaign emails for a number of months. In particular, Jared was a great asset to our business.
Kieren Barber WilsonSharegear
5.0Nothing but the best when dealing with Picos. After dealing with multiple ad agencies and being let down in various ways, I could not be more happy with the service from Steven and his team. 10/10!
Paul ShiffAngel Extensions
5.0The team at Picos have gone above and beyond for me. Creative in their thinking, enthusiastic, adaptable, and professional. I am extremely pleased with their services and fresh take on my brand. Highly recommend!
Clayton BatesInspire Small Business
5.0The results Steven and his team have got are amazing. It still shocks me how much email marketing can improve someone's business. Keep up the good work.
Shaun MalliganKooee! Snacks
5.0Picos were very helpful in setting up our email flows and managing our social media and campaign emails for a number of months. In particular, Jared was a great asset to our business.
Claim your free Email Revenue Audit.
Twenty minutes, a few straight answers, and the fixes we'd make first.
Here's how it works
Book your callA 30-second form so we come prepared.
2
Walk us through your setup20 minutes. We read your flows, campaigns and list against the five leaks. No Klaviyo access, nothing to prepare.
3
Leave with your fixesThe 2 to 3 changes we'd make first, in priority order.
Frequently asked questions
Yes. No cost, no obligation, and you keep everything we find. A good audit is the best demonstration of how we think.
No. Nothing to install, nothing to grant. You walk us through your flows, your last few campaigns and your numbers, and we do the diagnosing.
20 minutes: your flows, your campaign calendar and your list, read against the five leaks. You leave with the 2 to 3 fixes we'd make first.
We do our best work with Shopify, WooCommerce, BigCommerce or Magento stores around $50k+/month in revenue, sending on Klaviyo or something like it. Not there yet? The call will still tell you what to fix first.
No. That's the No-Pitch Promise. We only talk about working together if you ask.
Senior strategists run your account, never juniors. Design is built in-house, and we report on revenue per recipient, not open rates. No one credible guarantees email results, and we won't pretend to.
Steven GringlasDirector, Picos Media
Schedule your free audit
- 20 mins
- Google Meet or Zoom
We'll go through your flows, your campaigns and your list, show you where the revenue is leaking, and tell you exactly what we'd fix first. No pitch, just data. If we're not the right fit, we'll tell you that too.
See available times
Trusted by 150+ brands
Spots left: 3 for this month
No pitch, no commitment
No Klaviyo
access needed
access needed
Only 20
minutes
minutes
Trusted by 150+ brands