FreeHi 👋 we're your new marketing weapon
A weekly newsletter to help you improve your conversions.
Once a week, you'll get a behind-the-scenes look at the best-performing emails, ads, and strategies from leading DTC and eCommerce brands, plus our breakdown of why they work and how to apply them.
💬 Real talk
Conversions don't have to be complicated.
We'll show you how easy it can be to boost your sales with small, smart tweaks. Each week, we'll break down emails, ads, and trends from brands that are actually crushing it, so you can borrow what works and skip what doesn't. No fluff. No theory. Just clear, swipeable insights you can use right away.
We've helped scale e-com brands from scrappy to standout.
We don't just watch trends — we test them. Behind Hooked is a crew of creatives, strategists, and media buyers who've helped over 150 brands grow smarter. From killer email flows to high-performing ads, we know what moves the needle (and what doesn't). This newsletter is your backstage pass to the wins we see every day.
Speaking of trends... Oh you found some em dashes — in our copy above? 😱 Yeah we use ChatGPT and other AI tools and so should you.
Campaigns we've sent out for e-comm brands just like yours
256
That's how many email and ad campaigns we've built across fashion, beauty, wellness, and lifestyle.
Flows, not flukes
120
Email flows we've set up for brands that actually convert - not just "look nice."
Creative that converts
$1M+
Revenue generated from Meta ad campaigns we've built — all designed, tested, and optimized in-house.
The crew behind Hooked
Been there done that so you don't have to
Some of the emails we designed this year
More than a newsletter
We run live workshops too
We run live workshops through the year, walking through the systems behind the brands we work with. Dates go to subscribers before anyone else.
Email Conversion Playbook
CompletedDesignMetricsSegmentationCampaignsFlowsCreative
Email Conversion Playbook
CompletedDesignMetricsSegmentationCampaignsFlowsCreative
Built To Convert: Email Foundations
Completed
The 2026 Email System for eCom Brands
CompletedTeen Everyday Essentials
Google reviewThis workshop was such an eye opener for us. It really helped us to understand what we need to do next in our marketing.
Amrah Harish
Google reviewAttended a workshop by Picos Media and it was absolute gold! Steven and his team were incredibly generous with their knowledge and shared so many practical insights, tips and strategies that I could actually take away and use. Definitely worth attending and an easy five stars from me!
Erin James
Google reviewThanks so much for your time and insights today. Was great.
Jessica Hegerty
Google reviewToday I attended the email marketing webinar run by Picos Media. Steven was so generous with sharing his expertise. I learnt so much about how to optimise my email!! I've come away with a long list of things to implement and refine in my marketing.
Nicole Mercieca-Jones
Google reviewThanks so much!!
Kristy Rigby
Google reviewFantastic webinar! A really clear well rounded articulation of Email for Ecommerce.
Shaista Mason
Google reviewThank you! Very good!
This is your gateway drug to better conversions 👇