Still sending the same campaign to everyone? That's the fastest way to train subscribers to ignore you. Today's inbox is crowded, and batch-and-blast emails are easy to spot, and easier to delete.
Footwear brand Allbirds leans on behavioural triggers with personalised content, to make every email relevant.
Here's what that looks like 👇
Why it works
Browsers get nudges on products they viewed. Returning customers see reminders tailored to their size or style. Repeat buyers get early access to limited drops. Every email feels like it was meant just for them.
Behavioural triggers flip the script. Instead of guessing what people want, you respond to what they do. Each action becomes a chance to deliver something relevant and timely. That's why behaviour-based automations consistently outperform one-size-fits-all campaigns.
Behavioural emails show you're paying attention, and reward engagement, driving trust and action.
Behavioural flow checklist ✅
Start strong by setting up these high-impact behavioural flows in Klaviyo:
Browse Abandonment →
Trigger when someone views a product but doesn't purchase. Follow up with the exact product + social proof.
VIP / High-Spender →
Trigger when a customer spends $X or places 3+ orders. Reward them with a thank-you + early access or loyalty perks.
Cross-sell →
Trigger after purchase to suggest complementary products. Frame it as helping them get more from what they already own.