Still emailing your entire list every time? That's one of the fastest ways to tank your engagement rates and end up in the spam folder.
Segmentation helps you talk to the right people, at the right time, with the right message.
One client we worked with created an “Engaged 30 Days” segment and instantly saw a 120% lift in click rate, and a 22% lift in open rates versus their full list average.
What worked?
Real-world example 🧻
Eco-friendly toilet paper brand Who Gives A Crap uses smart segmentation to keep their email content fun and relevant. Subscribers get different product nudges based on purchase history (e.g. toilet paper vs. tissues) and new customers get light, quirky content. Longtime customers? They get loyalty nudges, referral invites, or product bundle upsells.
Segmentation is about respect. You're not blasting. You're tailoring. That means fewer unsubscribes, better engagement, and more revenue per send. Plus, it trains the algorithm (and inbox providers) to see your emails as welcome, not intrusive.
How can you apply it? 👇
Create a ‘Engaged 30 Days’ segment in Klaviyo and: